TrueMoney Myanmar appoints New Managing Director to bring more value to customers through more affordability and enhanced quality of services

TrueMoney, one of the leading mobile financial services providers in Southeast Asia has announced the appointment of Ms. Kyi Thar Romanet as the Managing Director of TrueMoney Myanmar to bring more value to customers through affordable and enhanced quality of services while leading to strengthen its agent’s network.

Ms. Kyi Thar has over 15 years of experience working in finance & strategic planning positions in several leading organizations in France, Malaysia and Myanmar. Prior to joining TrueMoney, she worked as a financial controller at one of the largest local conglomerates in Myanmar where she
restructured and built a financial analysis platform. Ms. Kyi Thar has also set up a peace building NGO from scratch before taking a position as the CFO at a medical equipment firm where she managed a competitive joint venture with a leading Japanese company in Myanmar.

Speaking on her appointment, Mr. Dale Kim, Managing Director of International Business at Ascend Money Co., Ltd., the operator of TrueMoney said, “Ms. Kyi Thar brings a wealth of experience to TrueMoney and we are delighted to welcome her as the leader of our Myanmar
operations. Her strong financial understanding and expertise in business operations will be instrumental as we aim to drive sustainable growth”.

Founded in 2014, TrueMoney has been committed to provide financial services through innovative technology to unbanked and underserved people. With a network of 20,000 agents located nationwide, TrueMoney enables Myanmar users to access fast and easy top-up services, bills payment, and money transfer, both domestic and international.

“I am excited to join TrueMoney Myanmar at a time when the acceptance and adoption of digital mobile payments is rapidly increasing in the country. As a team, we will strive to extend TrueMoney to millions of customers and partner networks in Myanmar that need trusted, secure and customized payment support. At TrueMoney, we are conscious of our customers’ needs amid COVID 19 and firmly believe that people should have the best affordable option to choose from when it comes to remittance services anywhere from international to domestic” said Ms. Kyi Thar.

Reinforcing TrueMoney’s vision, the company has recently launched “Tan Chat Ka Lan Htwat” campaign which reduces the domestic transfer rates for the greater convenience of its customers. With this initiative, TrueMoney is 30% more affordable in the domestic remittance market and provides benefit to its customers amid the pandemic.

TrueMoney is confident and strongly believes that under the leadership of Ms. Kyi Thar, the company will cement its leadership position in the market by providing the combination of affordable and quality services to local communities who can take advantage of its services and improve their quality of lives.